Only 17% of Twitter’s 75 Million Users Active Last Month

Are you active on the Twitter website? Believe it or not, you are part of a minority on the platform. Only 17% of Twitter’s 75 million users have tweeted within the last month.

While Twitter is still growing at an extremely high rate, the rate of signups has dipped in the past month (7.8 million/month to 6.2 million/month).

Computer World is reporting that in early 2007, over 70% of the registered Twitter accounts were active. Obviously, 17% is not an impressive statistic, even considering how much the website has grown over the past year.

Despite all of the inactivity reported in the news story, an interesting tidbit was shared at the end of the article: if new users stick around the website at least for a week, the odds that the user will engage more with the site increase greatly.

Obviously, these numbers should open most users’ eyes. Twitter needs to find a way to engage their users when they start up with the website from the get-go. Many people that I’ve spoken with that are not on the website “don’t get Twitter”.

What are your thoughts on these statistics? Do you have any ideas in terms of how Twitter can improve their service or increase their engagement with their users?

(Photo Credit: Robyn Gallagher)

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